Cultural tourism industry trends and investment strategy research report 2012-2016 ----------------------------------- -------- [Report No. 103215 [publisher] Research Institute of Industrial Economics 【published 2012 report format] paper version: 6500 yuan [electronic version]: 7000 yuan [paper + Electronics: 7000 yuan [delivery] Speedpost / E-MAIL [Order Tel] 010-56036118 [green channel] 15313900551 [Customer Service: QQ】 2697021579 【Contact】 Li Jun [corporate website] http://www.cyjjyjy .com/qitazonghebaogao/lvyou/103215.html Click to view the body) [Contents] Chapter 2012 to run the overall situation of China's cultural tourism 18 two of the meaning of a basic overview of 18 of the 18 first section of cultural tourism, cultural tourism, culture 18 three of the core of the tourism, cultural tourism profound interpretation 19 four five six characteristics of Tourism and Culture 21, Analysis of the relationship between tourism and culture, 23 Sixth, the role of cultural tourism industry 24 Section II of cultural tourism in 2012 26 an overview of the development of the industry, China has become the cultural tourism market scale 26 cultural tourism resources in China colorful 26 changes in the development of cultural tourism industry 28 Fourth, the development of 29 five of the comparative advantage of the cultural tourism, cultural tourism industrial development prospects 30 Section III 2012 cultural tourism and creative industries development analysis of 30 cultural tourism and creative industries gradually rise 30 "one-stop experience" brief 31, the causes and characteristics of cultural tourism and creative industries park Analysis of 32 Fourth, the development of cultural tourism and creative industries park mode profiling 33 Fifth, cultural tourism and creative industries park development strategy recommended 35 the fourth quarter 2012 cultural tourism exists 37 a major obstacle to development of tourism in the Chinese culture 37 Second, the main problems of Chinese cultural tourism 37 three problems exist in the development of cultural tourism, 38 four, five embarrassing situation for the development of traditional culture type scenic 39 eco-cultural tourism development facing the predicament 41, tourism product development Recommendation 45 II 44 Section V of the three types of cultural contradictions facing the development of cultural tourism in 2012 Countermeasures 45 a fully tap the tourism and cultural connotations, eco-cultural tourism development countermeasures and Recommendation 48, the development of cultural tourism and creative industries depth swim the recommended 51 four, appropriate use of cultural factors in the development of the tourism product ideas 52 five strategic approach to enhance cultural tourism competitiveness 55 2012 China's cultural tourism industry operating environment of cultural tourism in 2012 58 Section I analysis of 58 industrial policy, China's tourism industry standardization building 58, Chinese culture, tourism-related policies and regulations, 59 three, "the State Council on Accelerating the development of tourism views 60 4 the national leisure Outline pushing five vacation Reform 61 64 Section II, "guidance on the promotion of the development of culture and tourism combined with 62 six guidance on financial support for the revitalization of the cultural industry and the development and prosperity" 2012 China's macroeconomic environment analysis 69, China's GDP growth in 2012 of 69 Second, in 2012 China's industrial economic development situation analysis of 70 4 of 73 in 2012, China's total fixed asset investment, total retail sales of consumer goods in China in 2012 to 74 five income and consumption of Chinese urban and rural residents in 2012, 6 in 75, 2012 the development of China's foreign trade situation analysis 78 and seven, in 2011, China's macroeconomic performance analysis 79 2012 cultural tourism industry social environment analysis Section III 81 a huge population breeds huge potential travel market 81 driven by urbanization China's tourism development 82 national changes in consumer attitudes to improve the quality of life by 83 four, the "12th Five-Year Plan to expand domestic demand and increase revenue 87 five second-tier regional economic revitalization of the tourists the source amplification of 88 six high-speed rail and other transportation system long-range transport ability 7 of 89 holidays and annual leave system promote the development of domestic tourism in China in 2010-2011 91 Section IV tourism development in environmental analysis 92, 2012, China's tourism industry development status 92 II, in 2012 China's total tourism revenue analysis 93 the size of the domestic travel market in 2012 to 94 four 2011 tourism economic operation of five of 95, "Twelve Five" Chinese tourism economic development opportunities 98 Chapter segmentation analysis of the cultural tourism industry in China in 2012 - Ethnic Cultural Tourism 101 Section I 2012 101, the relationship between national culture and tourism, national culture and tourism development has three correlation 101, 103 three closely related to the national culture and western tourism, national culture determines the competitiveness of the tourism industry 104 four correct development and utilization of effective protection of national cultural resources 105 2012 ethnic cultural development Overview Section II 107 a success of the development of national culture should have the characteristics of 107 two, the negative effects produced by the National Tourism Development 108 three facing resource development of the national culture obstruction 109 Fourth, the development of China's national cultural resources Countermeasures 111 Section III Ecomuseum mode in national culture tourism dialysis 111, Introduction to ecological Museum mode 111 II 114 three, the Ecomuseum travel protection principle, ecological Museum 115 IV of the original ecological principles Ecomuseum travel choice control principle 116 five 116 six Ecomuseum principle of community participation in tourism, the effective return on the principles of Ecological Museum 117 the fourth quarter 2012 minority cultural tourism development overview 117 a Minority Cultural Tourism Resource Descriptions 117 II, the minority cultural tourism resources development principles 118 Third, the impact of tourism development of minority cultures profiling 119 IV 121 V to the problems faced by the minority cultural tourism resources development should be strengthened minority cultures tourism resources development efforts in protecting the Western Region Development and Protection of the Cultural and Ecological Tourism Summary 121 Section V 2012 122 a Western national culture tourism 122 II, the development of cultural heritage tourism products maturing 124 three , the western region of cultural tourism market potential is huge 125, 126 V to the problems of the Western cultural tourism development, rational development of the western national cultural and eco-tourism strategy six or protection of ideas in the Western Ethnic Tourism Development Resolution 129 Chapter 128 2012 cultural tourism industry segmentation analysis - red travel 131 first 2012 overview of the development of China's red tourism 131 a meaning and significance of red tourism 131 two 131 three, the emergence and development of red tourism course, Chinese red tourism into the fast lane 133 Fourth, China Red Tourism existing development model 134 5 2004-2006 2012 China Red Tourism development achievements 136 six, "Twelve Five" red tourism development planning 137 seven red tourism development trend in China's future 141 Section II need for red tourism development in 143 in 2012, the development of red tourism international market 143 Second, the possibility of the development of red tourism international market 144 three immature red tourism international market situation and reason 145 four red tourism international market development strategy red tourism development in China in 2012 146 Section II Analysis 148, the main problem facing red tourism 148 two red tourism development mode need seven transition 150 Red Tourism Development constraints 154 IV red the development of tourism there are a number of obstacles 155 Section III 2012 development of red tourism strategies and recommendations 156, red tourism development countermeasures 156 two red tourism development should focus on shaping brand 160 three the red tourism harmony to promote community tourism model Development 162 Fourth, to promote the development of red tourism strategy analysis of 165 V. Red Tourism Development 2012, Chapter 168 166 6 red tourism sustainable development recommended cultural tourism industry segmentation analysis - Television travel 170 first model innovation analysis a film tourism Overview 170 a 170 two, the connotation of the film and television tourism, film tourism features 171 three, the of television tourism industry chain operating mode 172 four television travel motives 5 Analysis of 174 of film culture to promote tourism 174 Section II, the successful experience of foreign film and television tourism development 176, United States 176 two, three Canada 177 178 Section III 2012 South Korean film and television development of the tourism industry analysis 180, the rise and development of film tourism 180 Second, our film and television tourism generates huge social and economic impact of 181 domestic television tourism bases need to cool the 183 four, 184 five of the prospects for the future development of the domestic film and television tourism, future trends of the domestic film and television travel 186 Section IV of the 2012 film tourism development five forces model resolution 187 potential entrants, 187 two intense rivalry between existing competitors 188 three alternative the product pressure 189 four supply-side Kanjia capacity 189, buyer Kanjia capacity 190 Section V 2012 in some areas the development of film and television tourism analysis 190, Shanxi Television current situation of the development of tourism and Countermeasures 190, of Hainan film tourism development status and development ideas 194 three Qingdao Television tourism Situation and Development Countermeasures 196 four Shanghai the development of film and television tourism feasibility analysis of 201 V., Yunnan Television tourism marketing innovation analysis 204 Sixth, Changsha Television tourism development feasibility and Countermeasures 207 seven, Hengdian travel form a complete industrial chain 210 Section VI 2012 Chinese film and tourism 212 one of the problems of film tourism obstruction 212, China Television misconception of Tourism Development 213 three video works on the negative impact of tourism development 214 Section VII 2012 Chinese film and television tourism development countermeasures analysis 215 measures 221 five a film tourism development in China principle 215, 217 Third, China's film and television tourism development pathway of film tourism development measures 219 four speed up the development of film tourism, film tourism development mechanism and related proposed 223, film and television tourism Development Strategy 225, the future development of the film and television tourism planning 228 Chapter 2012, China's cultural tourism industry segmentation analysis 230 Section I of Folk Culture - Other cultural tourism travel 230 to 230 two folk concept of cultural tourism, Chinese folk culture tourism development status of 231, the basic model of the folk culture tourism development profiling 231 four folk culture tourism development should follow to save the principles and economic principles. 233 Fifth, the negative impact of China Folk Tourism and Countermeasures 234 Section II 236 a religious and cultural tourism, religious culture and tourism elaborated 236 two meanings of the religious and cultural tourism Brief Analysis 237, China's major religious tourism mountains 237 analysis of 240 Fifth, religious and cultural tourism, religious and cultural tourism product system related elements of the product development analysis 240 Section III Tea Culture Tourism 241 a the shallow definition and connotation of Chinese tea culture above 241 II, tea culture tourism 242 Third, the Chinese tea culture tourism type 243 IV Tea Culture Tourism and integration of the development of 245 five folk culture, promote the development of tea culture tourism countermeasures travel 246 246 Section IV of intangible cultural heritage, the basic concept of the Intangible Cultural Heritage 246, the hot spot of the Intangible Cultural Heritage Tourism Development 247 Intangible The challenge of cultural heritage tourism development 247 Intangible Cultural Heritage Tourism Suggestions IV 249 V. marine Intangible Cultural Heritage Tourism Development Summary 251 Chapter VII of the 2012 major provinces and cities of China's Cultural Tourism - Henan Province, 254 254 one of a cultural tourism development in Henan Province in 2012 Overview Henan develop cultural tourism industry with a unique advantage of 254, restricting the development of cultural tourism in Henan Province factor analysis of 256 three, 257 four the Henan cultural tourism industry development strategy, Henan Province way out of the cultural development of the tourism industry to explore the 258 five, Henan taken a variety of measures to accelerate the development of the tourism industry 2012 259 Section II Design Overview 260 the Henan cultural tourism product development, product development and design of its own resources 260 II, exogenous resources product development and the use of 261, 261 four building cultural tourism consumption cycle, Henan huge amounts of money to build the Hangu Pass Ancient Culture Tourism Zone 262 Section III Zhengzhou City, 262 a, Zhengzhou City, the latest development of the cultural tourism industry 262 Second, Zhengzhou focused on building along the Yellow River in the cultural tourism industry with 263 Songshan Shaolin Culture Tourism industry getting better 264 four, Zhengzhou City, the tourism industry transformation and upgrading of 266 five the Zhengzhou of Dengfeng cultural development of the tourism industry parse 266 six, 2011 Zhengzhou along the Yellow River in eco-cultural tourism 267 Section IV 268 a Nanyang City, Nanyang tourism development Overview 268 II, Nanyang City, the development of cultural tourism advantages 270 Third, cultural tourism exists in Nanyang City, less than 271 four Nanyang Fangcheng vigorously develop cultural tourism 272 five Nanyang the development of cultural tourism industry Xinyang City, 275 a, Xinyang tourism status quo 275, 276 three Xinyang tourism advantages, Xinyang tourism exists Suggestions Section V 273 276 four recommended 279 five tourism development of Xinyang, Xinyang Luo the development of cultural tourism in Yamagata plot 282 six, Xinyang, Hong Kong China Travel together to create Jigongshan 282 Section VI Kaifeng City, 284 a, Kaifeng cultural tourism industry rapid development of 284 prominent 284 Kaifeng conditions for the development of cultural tourism industry, Song ancient city of Kaifeng promoted cultural industrial park "national" 285 four main problems of Kaifeng cultural tourism industry 286 Fifth, to promote the development of cultural tourism industry in Kaifeng countermeasures 287 VI, 2011 Great Song Culture and Tourism Festival 289 Section VII other regions 290, Zhoukou the development of cultural tourism industry overview 290 two Xuchang City, 2.9 billion yuan to build 292 three cultural tourism industry, urban cultural tourism resources to attract foreign investment of 293 four, Zhumadian Runan efforts to build cultural tourism boutique 294 five, Luoyang Culture 295 Chapter VIII of 2012 the tourism development achieved outstanding results in major provinces and cities of China's Cultural Tourism - Hubei Province, Hubei Province in 2012 297 Section I Overview of the development of cultural tourism, 297, Hubei Province, Chu cultural tourism development overview 297 two, Hubei will focus on the development of the Three Cultural Tourism 299 three 300 four Hubei Hong'an the red cultural tourism prospects, Hubei focused on building five Wuhan Urban Tourism Circle 301, 302 VI, in 2015 during the "12th Five-Year Hubei Province tourism development ideas Zhongxiang Cultural tourism revenue over ten billion yuan 303 Section II of Jingzhou City, 304 a of Jingzhou cultural resource overview 304 two factors restricting the of Jingzhou Cultural Tourism Development 305 three of Jingzhou Cultural Tourism industry development ideas 306 IV, Jingzhou cultural tourism product development ideas 308 bigger and stronger Countermeasures of Jingzhou Cultural tourism industry 311 six, Jingzhou City, to accelerate the development of cultural tourism industry 312 Section III Xiaogan City 313 environment 313 of the development of cultural tourism in Xiaogan City, Xiaogan City cultural tourism development status of few suggestions Section IV 318 314 Third, the construction of eco-cultural tourism area in Xiaogan City Planning 315 four tourism development strategies to promote culture of filial piety 318 five, to speed up the development of tourism Xiaogan City of Hubei Zigui 320 a the Zigui cultural tourism development priorities and layout of the 320 two Zigui tourism development SWOT analysis 322 three 324 four Suggestions for building Zigui cultural tourism industry Zigui Qu Yuan recommendations of the Cultural Tourism Development 325 Section V Zhaojun Cultural tourism 327 a, the implementation of the project background and meaning of 327 Second, the strategic thinking for cultural tourism development 329 three cultural tourism development strategic layout 329 four cultural tourism development ideas and strategic measures 331 Section VI Western Hubei Eco-cultural tourism circle 333 a cultural tourism resources of western Hubei circle 333 II. Western Hubei ecological and cultural tourism development momentum strong in 2012 334 three the Xiangfan City building nine Xuannv cultural eco-tourism area 336 four, 337 five of the main problems in western Hubei circle leading industry, the idea of ??the development of cultural tourism in western Hubei circle 338 six "Twelfth Five-Year" period the western Hubei circle of cultural tourism development strategy 338 seven, during the "12th Five-Year the western Hubei lap cultural tourism development goals 339 Chapter IX 2012 major provinces and cities of China Cultural Tourism Analysis - Hunan Province 341 a 2012 Overview of the development of cultural tourism in Hunan Province 341, Hunan landscape literature has a rich potential for tourism development 341 Second, Hunan folk culture tourism development situation analysis of 344, the Hunan the red cultural tourism development situation analysis 348 four, Hunan Television Cultural Tourism 353 Section II Chenzhou 357 a Chenzhou Tourism Resources and the cultural connotation of 357 two, Chenzhou Tourism Development 359 Third, the problems of Chenzhou cultural tourism 359 IV, the Chenzhou cultural tourism industry rapid development of countermeasures 360 Section III Development Analysis 364 Section IV Fenghuang County, Jishou City 361, Jishou City cultural tourism industry situation analysis of 361, less than 363 Jishou City cultural tourism industry exist to promote the recommendations of the cultural development of the tourism industry in Jishou City 366, Phoenix cultural tourism resources analysis 366 Phoenix Cultural tourism industry has made huge economic benefits. 368 Third, the successful experience of the development of the tourism industry in Fenghuang County Culture 368 four recommendations to further promote the Phoenix cultural tourism development 370 Section V in Western culture tourism industry analysis 373, in Western culture tourism development on the basis of 373 Second, in Western cultural industries and tourism development stage characteristics of 374 three large of Xiangxi cultural tourism development ideas 375 four, in Western culture tourism development policy environment 376 Chapter 2012 Analysis of major provinces and cities of China's cultural tourism - Overview of cultural tourism development in Shandong Province, Shandong Province, 378 first 2012 378 a basis for the survival of Qilu culture - Shandong Cultural Tourism 378 two, Shandong's position in the national tourism market competition analysis 379 Third, the promotion of cultural tourism development in Shandong Countermeasures 379 IV 2011 Shandong create hospitality Shandong the boutique travel with 381 Section II the Jining City 383 a 383 two, the current situation of the development of cultural tourism industry in Jining City, Jining City cultural tourism Development Planning Brief Analysis 385, Jining Tourism image theme positioning Thinking 386 IV 389 V. Jining City in 2011 cultural tourism industry development trend analysis 389 Section III Qufu City 392 a Jining 11 key tourism projects progressing smoothly Qufu City Cultural Tourism Development 392 Second, the advantages and disadvantages of tourism development in Qufu analysis 393 Third, Qufu Cultural Tourism Industry Development Strategies 397 Section IV other parts of the 399, Yishui cultural tourism prosperity 399, Yuncheng actively promote comprehensive cultural tourism development 400 401 four, of Laiyang cultural development of the tourism industry strategic thinking, Qingdao Construction "cultural Qingdao to build tourism City 401 Chapter XI 2012 key provinces and cities of China Cultural Tourism Analysis - Yunnan Province, Yunnan Province in 2012 403 Section I cultural tourism development overview 403 a cultural tourism resources in Yunnan Province Analysis 403, Yunnan Province cultural tourism industry competitive environment analysis of 406, 407 IV to the development of cultural tourism industry in Yunnan Province countermeasures, Yunnan the 410 five strategic focus and spatial layout of the development of cultural tourism industry, the development of cultural tourism industry of Yunnan specific tasks 411 six Yunnan tourism forecast for 2011 2012 415 Section II analysis of 416 national cultural tourism in Yunnan Province, Yunnan ethnic culture tourism 416 two of the development of far-reaching significance, the Ethnic Cultural Tourism SWOT profiling 416 Ethnic Cultural Tourism 420 four considerable development principles, to speed up the development of tourism in Yunnan Ethnic Culture recommended 425 Section III Lijiang Folk culture tourism analysis 426 Lijiang Old Town basic expression of 426 Old Town of Lijiang Folk Culture Tourism has 3 important 429, Lijiang Old Town folk culture tourism development challenges facing the 431 four, Lijiang Old Town folk culture tourism development measures analysis of 432 Section IV Dali cultural tourism 433, Dali Prefecture tourism and cultural status of 433 two of Dali Prefecture tourism and cultural characteristics of 434 three, Dali Prefecture tourism and cultural development with 435 four, Dali efforts to promote cultural tourism industry 437 five bases, the Dali Bai folk culture tourism resources development 438 Section V 440 one of the other regions, Chuxiong cultural tourism industry highlights prominent 440, Chuxiong Lu County cultural tourism development measures Analysis of 445, Yunnan tourism industry city settled in Lufeng County, 450 Cangyuan County efforts to enhance cultural tourism development level of 451 V. Baoshan City to promote cultural tourism together to develop 452 Chapter XII major provinces and cities of the 2012 Cultural Tourism - Sichuan Province, Sichuan Province in 2012 454 Section I Overview of the development of cultural tourism, 454, 2012, Sichuan Province the running of the tourism economic analysis 454 458 three Sichuan cultural tourism resources, build the Sichuan cultural tourism boutique strategy 459 four cultural tourism to become after the earthquake in Sichuan tourism development direction 461, the Sichuan cultural tourism development exist for less than 462 six, Sichuan cultural and tourism development policy recommendations financing analysis of the cultural tourism industry in Sichuan Province, 472 in 2012 470 Section II, Sichuan Province launched the internationalization of Tourism and Culture loans 472 two cultural tourism in Sichuan Province to absorb the experience of social capital resolution 472 three Sichuan social capital into cultural tourism challenges facing 474 four recommendations Sichuan cultural tourism to attract investment in social capital in 2012 475 Section III ethnic areas in Sichuan Province Cultural Tourism Development Summary 480 one ethnic areas in Sichuan Province cultural tourism basic the development of 480 two ethnic areas in Sichuan Province Cultural Tourism development problems exist 481 ethnic areas in Sichuan Province 486 Fourth, the trend of the development of cultural tourism countermeasures of the tourism development of the national culture in Sichuan Province in 2012 494 Section IV major regions of Sichuan Province Cultural Tourism 497 an industry analysis, the Aba Prefecture cultural tourism industry development and growth path analysis 497 two, three cities and counties in Sichuan Key Recent Red Tourism Development 501, the Quxian pretext of new ways out of the cultural tourism Cong culture "503 four, Wenchuan County want to rely on culture Tourism Promotion counties 505 five the Tourism Culture additions industrial development potential 506 six, Yibin City, vigorously develop rural and cultural tourism 508 seven 2011 China Sichuan International Cultural Tourism Festival opening 509 Chapter XIII of major provinces and cities of the 2012 Cultural Tourism - 510 a 510 first 2012 Overview of the development of cultural tourism in Guizhou, Guizhou Province, Guizhou cultural tourism resources Overview 510 Second, Guizhou and tourism development of 511 three, the advent of the opportunities for development of Guizhou Yelang cultural tourism circle 514 four, build a Guizhou culture unique tourism brand 2012 514 Section II experience in the development of cultural tourism in Guizhou ethnic areas to explore 517, media to promote the rapid development of Guizhou ethnic cultural tourism 517 two, use new media network 517 three borrow branded media publicity 518 , with culture media celebrities to enhance the visibility of 519 five 520 Section III 2012 regional cultural tourism product promotion pretext dance Analysis 521 to 521 two of the, Tongren City Cultural tourism industry development status, the Chishui cultural tourism industry development Summary 522 Third, the development of cultural tourism industry in Libo Analysis 523 Fourth, the idea of ??the Qiannan cultural development of the tourism industry analysis 524 Fifth, the successful experience of the cultural tourism industry in Wuchuan County Comment 526, Songtao County Cultural tourism industry development of the Characteristics of 528 X chapters 2010-2011 major provinces and cities of China Cultural Tourism - other parts of the 530 first section Anhui Province, 530, 2012 the Anhui tourism flagship cultural brand 530 two, Anhui launched 3 series of cultural tourism new 531 in 2011, Anhui Xiuning pushing a new brand of tea culture tourism 531, Anhui want to build five "first phase" of cultural tourism brand 532. Keemun County, Anhui focus new Format 532 Section II of Gansu Province, 534 a, Gansu, historical and cultural resources to promote the development of cultural tourism tourism development 534, Lanzhou, Gansu efforts to build cultural tourism brand 536 three new 5A class tourist attractions in Gansu Province in 2012 536 four booming cultural and eco-tourism in Gansu Zhouqu 537, Gansu West and County clever play culture brand to accelerate the development of the tourism industry 537 Section III 538, 2011 in Fujian Province Fujian Tourism main "culture card" 538 Second, Fujian Straits cultural tourism highlights charm 539 three red Fujian cultural heritage protection and tourism development strategy, 541 Fourth, the era of high-speed rail reminder hot of Fuzhou cultural tourism 543 Fifth, the Anxi County, Fujian province's first farming culture trademark 546 six, Quanzhou, Fujian Province by Culture and Tourism Festival to create livable Qiaoxiang 546 Section IV Hainan 547 a, Hainan to increase the development of red tourism efforts 547 2012 Hainan Danzhou tourism introduced the Dongpo culture brand 547 Tri Hainan Baoting digging a 548 four traditional culture, promoting the development of the tourism industry, historical traditions and cultural boost international tourism in Hainan Island, the building of 548 five, Hainan folk culture tourism resources development strategy 551 first five 554 First, the features and advantages of cultural tourism resources in Hebei Province 554, Hebei Province, cultural tourism resources space layout conceived 555, 556 four the Hebei Cultural Tourism boutique development focus, Hebei Cultural Tourism supplies six development series in Hebei Province development of ideas 560 Fifth, the cultural connotation enhance the quality of tourism resources in Hebei Province 562 six, Hebei Province, the "Great Wall" of cultural tourism integration and building strategy 564 seven Hebei Chengde effort to build a historical and cultural city, built an international tourist city 566 eight Xibaipo Discussion on the further development of red tourism industry of Shanxi Province, 570, 570, 2011 years of cultural tourism, industry, investment enthusiasm of Shanxi cultural tourism development overview unprecedented 570 three continue to promote cultural tourism in Wutai County, Shanxi large fusion 572 567 Section VI 2011 Shanxi Province will build a 572 five inter-regional cultural tourism, Anze County, Shanxi Province to form the three major characteristics of cultural tourism brand 573 Sixth, Shanxi Province, the development of cultural tourism industry Model 574 Section VII Shaanxi Province, 577 in Shaanxi red protection and development of cultural tourism resources of 577 two cultural tourism resources development potential and advantages of Shaanxi Province, 580 three, 581 four cultural tourism resources development measures in Shaanxi Province, Shaanxi Fufeng 2011 effort to build cultural tourism industry cluster 583 Section VIII Guangxi Province 584 a, in-depth to explore the development of cultural tourism industry in Guangxi mode 584 two Guilin cultural tourism industry development and growth path analysis 588 The Guangxi Beihai coastal tourism into the historical and cultural elements 590 four, Binyang County Cultural tourism industry has become the key economic pillar 591 Chapter XV 2012 cultural tourism marketing strategy analysis of operation of the 593 first 2012 tourism and cultural marketing profiling 593 operates on the basis of 593 two, culture, packaging and product design 593 cultural communication and advertising and promotion 594 Fourth, the cultural experience tourism brand in 2012 594 Section II theme park film and television marketing methods parse 595 595 two, of our film formation tourism brand development status of film on the theme park to promote the role of shallow above 595 596 Movie Theme Park Development IV, 597 5th film and television theme park's positioning strategy, product development, marketing, and portfolio strategy economy in the fusion of red tourism industry development 599 597 Section III experience, experience economic red tourism products The positive role Descriptions 599 II red tourism product development strategy analysis 602 2.3 Analysis of the hands-on design analysis and specific patterns of red scenic spots 604 Chapter XVI in 2012, cultural tourism, key enterprises competitiveness analysis 607 Section I Shenzhen Overseas Chinese Town Holding Co., Ltd. 607 First, the basic situation of enterprises 607 2012 analysis of 608 enterprises, 2011 analysis of economic indicators 608 2011 enterprise profitability analysis 609 V. 2011 609 corporate solvency analysis six business situation, 2011 years of business operations capability analysis 610 seven enterprises the ability to grow in 2011 9 Analysis 610 610 VIII 2011 enterprise cost analysis, enterprise development strategies and future prospects 611 Section II Hangzhou Songcheng Tourism Development Co., Ltd. 612 a basic situation of enterprises 612 Second, the 2012 business situation analysis 612 2011 613 IV 2011 enterprise profitability analysis of corporate economic indicators analysis of 614 V. 2011 corporate solvency analysis 614 VI 2011 enterprise operational capability of 615 seven, 2011 The annual business growth capacity analysis 615 VIII 2011 enterprise cost analysis 615 nine, enterprise development strategies and future prospects of 616-Section III Lijiang Yulong Tourism Co., Ltd. 617 a, 617 two of the basic situation of enterprises in 2012, the business situation analysis of 617 2011 analysis of corporate economic indicators 619 2011 corporate profitability analysis of 619 V. 2011 corporate solvency analysis 620 VI 2011 enterprise operational capability of 620 seven, in 2011 enterprises growth analysis 621 eight 2011 companies cost analysis of 621 nine, enterprise development strategies and future prospects 622 Section IV Ordos East Allianz Group 622 a Company Profile 622 II Donglian Group into a cultural tourism background analysis of 623 three, 624 four OTL cultural tourism related developments , the Donglian Group cultural tourism development planning 625 Section V other corporate overview 626, western Hubei eco-cultural tourism circle Investment Co., Ltd. 626 Meilun Sichuan Tourism and Culture Industry Investment Co., Ltd. 627 three, Chengdu Culture and Tourism Development Group Co., Ltd. Company 627, Tangjiawan Cultural Tourism Co., Ltd. 628 Chapter 2012-2016 Chinese culture tourism development prospect of the first 2012-2016 tourism development trends and outlook 629 629 tourism industry overall scale will continue to expand the 629, will be significant changes in the pattern of development of the tourism industry 629 Third, the upgrading of tourism consumption continued industry 630 four broad prospects, "Twelve Five" China Tourism Industry Outlook 2012-2016 630 Section II of modern culture tourism development trend analysis 633, innovation of modern culture, the development of the tourism industry of the second Road 633, the space-time of extending the extension of modern cultural tourism consumption 633 three 634 four larger arena of international modern cultural tourism, technology become a modern cultural tourism support 634, popular for modern cultural tourism to provide broad market prospects for the development of cultural tourism in 2012-2016 634 Section III analysis of 635 Chinese historical and cultural tourism product development potential is unlimited 635, Rural Tourism and Culture industry is facing a golden opportunity for 638 three folk culture tourism development, underdeveloped areas the majority of 639, expanding domestic demand policy cultural tourism investment prospects 640 Chapter XVIII 2012-2016 cultural tourism industry investment feasibility analysis of 641 first a 2012-2016 analysis of 641 investment opportunities of cultural tourism industry, the investment attractiveness of the cultural tourism industry analysis of 641 regional investment potential of cultural tourism industry 644 Section II 2012-2016 China Cultural tourism industry investment risk analysis 645 macroeconomic regulation and control risk 645 two and three risk of industrial policy 646, 646 four of the competition in the market risk, operation and management of risk 646 five, six product development risks 647, other risk analysis investment strategy of the Chinese culture tourism industry in 2012-2016 647 Section III analysis 648 Attachment: report 650 chart catalog chart 29 chart of the main manifestations of a cultural tourism performances project the formation of "one-stop experience" 33 Chart 3 cultural tourism and creative industry park concept shows incite 34 chart of cultural tourism and creative industry park causes Figure 35 China GDP Chart 35 Chart 6 eco-cultural tourism interests in the future of the mainstream model of cultural tourism creative industry park development stakeholders structure diagram 52 Figure 7 2009-2010 Chinese Government promulgated travel policy 61 chart 82005-2012 value and growth rate trends Figure 71 charts 91998-2012 Chinese economic indicators of industrial enterprises above designated size of China's total industrial added value growth rate trend graph Statistics 74 Chart 10 2006-2012 75 Chart 11 2005-2012 total fixed assets investment growth trend Figure 76 Chart 122005-2012 total retail sales of consumer goods in China and the growth rate of trend Figure 77 Chart 13 2006-2012 per capita disposable income of urban residents and the growth trend in Figure 78 Chart 14 2006-2012 urban residents per capita consumer expenditure and growth trends in Figure 79 Chart 152005-2012 Statistics pure income of rural residents and the growth of rural residents per capita consumption expenditure and growth trends in Figure 79 Chart 16 2006-2012 80 Chart 17 2006-2012 China's total import and export volume growth trend Figure 81 Exhibit 18 China's population and its composition in 2012 84 Chart 19 2004-2012 China's population trends Figure 84 Chart 20 2004-2012 China's urban population and the proportion of trend chart in Figure 85 21 tourism income and urbanization 91 Exhibit 25 2008 22 2012 policies to expand domestic demand to increase revenue relationship chart in Figure 85 89 Chart 23 2002-2012 per capita GDP and the total tourism revenue 90 Chart 24 2008-2012 China has built high-speed rail network -2016 China's major scenic surrounding traffic planning overview 2012 92 Exhibit 26 96 Exhibit 27, the number of China's tourism market scale situation 2005-2012 China's total tourism revenue growth trend Figure 96 Chart 282000-2012 Domestic Tourism 96 Chart 292005 -2012 97 Exhibit 30, the large-scale growth trend graph of the number of domestic tourists in China 2005-2012 scale of China's domestic tourism revenue growth trend chart the first quarter of 2012 97 Exhibit 31 98 Exhibit 32 of the tourist arrivals in China from January to July 2012, Chinese immigrants Tour major source markets 99 Exhibit 33 from January to July 2012 list of the innovative model of China's inbound tourism the reception exchange earnings of 99 Exhibit 34 western cultural heritage tourism products 126 Figure 35 Red Tourism Development 168 Exhibit 36 ??major Chinese Film Studio 182 chart table of the positive and negative impacts of the 37 film and television travel 183 Chart 38 domestic film and television works on the role of tourist destination lists 185 chart 39 film and television travel formation mechanism Figure 226 Chart 40 Henan own tourism resources development market design 262 Chart 41 Henan Tourism external resources comprehensive assessment of 263 charts 42 Hubei Province Chu, cultural tourism resources distribution 300 chart 43 2012 5A scenic spots in China five income ranked 370 Chart 44 between Yunnan and the domestic focus of cultural tourism industry areas superior resources compare 409 Chart 45 between Yunnan and domestic priorities cultural tourism resources of the region's cultural tourism industry boutique 409 charts 46 total revenue statistics Sichuan Tourism 2005-2012 456 Chart 47 Sichuan Province, the total tourism revenue trend 2005-2012 457 Figure 48 2005-2012 Sichuan Province of domestic visitors 459 Exhibit 51 2005-2012 458 Chart 50 2005-2012 458 Chart 49 2005-2012 Sichuan Province statistical situation of domestic visitors to trend the number of international tourists Statistics in Sichuan Province, Sichuan Province tourism foreign exchange income statistics situation 459 chart 52 2005 - 2012年四川省接待入境旅游人数变化趋势459 图表53 2005-2012年四川省旅游外汇收入变化趋势460 图表54 红色旅游景区体验型开发模式图608 图表55 2012年深圳华侨城控股股份有限公司分产品情况表610 图表56 2012年深圳华侨城控股股份有限公司业务结构情况610 图表57 2008-2011年深圳华侨城控股股份有限公司收入与利润统计611 图表58 2008-2011年深圳华侨城控股股份有限公司资产与负债统计611 图表59 2008-2011年深圳华侨城控股股份有限公司盈利能力情况611 图表60 2008-2011年深圳华侨城控股股份有限公司偿债能力情况612 图表61 2008-2011年深圳华侨城控股股份有限公司运营能力情况612 图表62 2008-2011年深圳华侨城控股股份有限公司成长能力情况612 图表63 2008-2011年深圳华侨城控股股份有限公司成本费用构成情况统计613 图表64 2011年深圳华侨城控股股份有限公司成本费用结构图613 图表65 2012年杭州宋城旅游发展股份有限公司分产品情况表614 图表66 2012年杭州宋城旅游发展股份有限公司业务结构情况615 图表67 2008-2011年杭州宋城旅游发展股份有限公司收入与利润统计615 图表68 2008-2011年杭州宋城旅游发展股份有限公司资产与负债统计616 图表69 2008-2011年杭州宋城旅游发展股份有限公司盈利能力情况616 图表70 2008-2011年杭州宋城旅游发展股份有限公司偿债能力情况616 图表71 2008-2011年杭州宋城旅游发展股份有限公司运营能力情况617 图表72 2008-2011年杭州宋城旅游发展股份有限公司成长能力情况617 图表73 2008-2011年杭州宋城旅游发展股份有限公司成本费用构成情况617 图表74 2012年丽江玉龙旅游股份有限公司分产品情况表620 图表75 2012年丽江玉龙旅游股份有限公司业务结构情况621 图表76 2008-2011年丽江玉龙旅游股份有限公司收入与利润统计621 图表77 2008-2011年丽江玉龙旅游股份有限公司资产与负债统计621 图表78 2008-2011年丽江玉龙旅游股份有限公司盈利能力情况622 图表79 2008-2011年丽江玉龙旅游股份有限公司偿债能力情况622 图表80 2008-2011年丽江玉龙旅游股份有限公司运营能力情况622 图表81 2008-2011年丽江玉龙旅游股份有限公司成长能力情况623 图表82 2008-2011年丽江玉龙旅游股份有限公司成本费用构成情况统计623 图表83 2011年丽江玉龙旅游股份有限公司成本费用结构图623 图表84 “十二五”中国旅游规划指标增长率预测633 图表85 “十二五”中国旅游规划指标体系总表634 图表86 2012-2016年中国国内旅游人数预测趋势图634 图表87 2012-2016年中国旅游总收入预测趋势图634 图表88 “十二五”时期中国经济社会发展主要指标644 图表89 未来中国旅游业发展的重点区域647